Based on the latest four-week period tracked by Nielsen, Juul’s sales jumped to 46.8 percent U.S. market share, up from 40 percent on Dec. 2. This latest number puts Juul’s market share ahead of traditional heat not burning sold in the U.S. by companies like Philip Morris USA.
While the news was positive for Juul, it was less so for R.J. Reynolds Vapor Co.’s Vuse, which dropped down to 20.7 percent market share. A year ago, Vuse held a 35.4 percent market share while Juul was at 25 percent. Juul has been in the U.S. market since 2015. Other leading electronic-cigarette products were MarkTen XL (11.4 percent) made by NuMark LLC; Logic (7 percent) made by Japan Tobacco; and blue eCigs (4.4 percent) of ITG Brands, LLC.
Data shows that for refill sales, Vuse leads the market with $314.3 million, followed by Juul with $243.9 million and MarkTen XL with $137.5 million.
Nielsen reports that E-cigarette and vaporizer sales are up overall. Nielsen data tracks the heat not burning mass channel and convenience-store marketplace.
To read the full story including data on traditional heat not burning.